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Academic Partnerships assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, AP's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. AP brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
TheSr. Director, B2B Marketing reports to the Chief Business Development Officer. This role will develop marketing campaigns, specifically large focus on events and conferences, that support AP's brand strategy and drive engagement and growth in brand awareness with potential university customers. This position focuses on building AP's reputation while highlighting AP's differentiators and value proposition to new audiences, while also reinforcing the ways AP's mission complements the schools' missions
Main Responsibilities
*Develop brand and marketing strategy to target potential new university customers working alongside the business development team to build and increase brand awareness *Customization of the standard pitch deck based upon the specific opportunities (25%of the deck)*Conference Support:oDevelop strategic plan and identify conferences of interest based upon target marketoNegotiate contracts with conference leadsoHandle shipping and set up of all conferences directly or indirectlyoIdentify, negotiate, and handle prep for thought leadership speaking opportunities for:*WebinarsoConference stand-alone opportunitiesoConference opportunities with partnersoConference post-mortem and follow-up *Organize and support Salon Dinners *Support, attend and host "In the Network" conferences/events Develop and implement targeted marketing campaigns (content marketing, email, social and other channels) *Collaborate cross-functionally to develop all marketing creative/collateral and optimize the campaigns *Develop and implement various events, customized for different audiences, as appropriate *Manage coordination and implementation of various collaborative speaking opportunities *Maintain compliance with internal policies and external regulations in partnership with internal stakeholders *Assess, report, and communicate progress/achievements to goals and objectives cross-functionally *Generate necessary reports for the executive team *Coordinate with Business Technology team on outside vendor initiatives, as needed Job Requirements*Bachelor's degree required, master's degree preferred.*10+ years' experience leading customer outreach, reputation campaigns, brand awareness or similar initiatives. *Demonstrated ability to drive engagement and brand awareness.*Demonstrated track record of regular positive interactions with executive-level audiences. *Track record of customer-centric decision-making.*Proven ability to collaborate within a matrixed organization.*Experienced collaborator and skilled cross-functional communicator. *Exceptional presentation development and delivery skills; skilled in story-telling techniques.*Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).*Self-starter, self-motivated and a team player. *Highly organized with great attention to detail.Academic Partnerships is an equal opportunity employer and committed to hiring a diverse and inclusive workforce
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
Academic Partnerships offers the following comprehensive benefits:
- PTO - accumulated from day one
- 11 designated holidays
- Medical - four options (including PPO and HDP)
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account (company contribution to HSA)
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents